Wednesday, July 15, 2020

12 New Ways to Get More Instagram Followers in 2020

Compared to a year or two ago, it simply isn’t as easy to get more Instagram followers.

With over 1 billion monthly users, an ultra-smart algorithm, and tons of clever, creative brands on Instagram, it’s a competitive place if you want to grow your account and boost your following.

Thankfully, we know exactly how to make your business stand out, show off your brand, and get more followers on Instagram — so you can work smarter, not harder.

We’re sharing 12 new ways to reach your target audiences and get more Instagram followers in 2020:

How to Get More Instagram Followers:
Growing your Instagram account may not be as easy as it used to be. But there are some strategy tips and tricks you can try out.

In a nutshell (don’t worry, we’ll go into much more detail for each of these points!) here’s how to get more Instagram followers:

Create an IGTV series
Work with micro-influencers
Write longer captions on your posts
Appear in the related accounts suggestions on Instagram
Treat your Instagram profile like a homepage
Post more video on your feed
Share more selfies (yes, really)
Promote your Instagram content on other platforms
Create a custom Instagram Stories filter for your brand
Collaborate with awesome brands
Use a branded hashtag to create an Instagram community
Create memes that resonate with your audience
To help you get started, check out our quick video guide to getting more followers on Instagram:

Ready to jump into the details? We’re giving you the down-low on each of these strategic tips to growing your account and how you can start implementing them in 2020.

Get More Instagram Followers Tip #1: Create an IGTV Series
IGTV isn’t going anywhere for 2020 — in fact, we’re expecting to see a lot more brands jumping on board and getting creative with Instagram video.

Jon Youshaei, Product Marketing Manager of IGTV, said Instagram is building an entire destination right in the Instagram app for people to go and browse.

“We’ve seen so many people go to this destination and find new content,” Jon says.

For viewers, this means that they can intentionally browse and pick a video when they’re in the mood to really engage and pay attention — kind of like how you could browse Netflix to find the perfect program.

So our top prediction for IGTV in 2020 is that brands will start using it as a platform for serial content, and viewers will turn into followers as they tune in for each new episode.

To take advantage of this trend, Jon recommends having a “repeatable theme and style that your audience can expect in every episode.”

Take a look at Lululemon’s Boob Truths series:

Instagram Predictions 2020: Lululemon IGTV

The video series features weekly segments on a single topic (how to find the perfect sports bra fit) and is cohesive in terms of set and format.

Plus, with the use of the Countdown sticker in Instagram Stories to promote the launch of each new episode, the execution was nothing short of “IGTV genius,” says Later’s social media strategist, Mel Brittner.

So if you’re thinking about launching your first IGTV series in 2020, now’s the time to start strategically planning so you can grow your following.

Consider what your audience wants to learn or see more of from your profile, and how you can better serve them through video content.


And don’t worry about budget — Mel explains that some of the best videos series out there are filmed on a low budget, but hook people in with some clever editing thanks to apps like LumaFusion and InShot!

Want to learn more about building the perfect IGTV strategy for 2020? Get all the insider tips from Jon Youshaei, Product Marketing Manager of IGTV when we chatted to him at LaterCon!

Get More Instagram Followers Tip #2: Work with Micro-influencers
If you’re looking to reach new audiences, Instagram influencer partnerships are by far the best performing platform for brands.

With an average 3.21% engagement rate compared to 1.5% across all social networks, having a strong influencer campaign strategy is a real asset to brands looking to grow on Instagram.

But it’s not just any influencers — brands are starting to sway towards building long lasting partnerships with micro-influencers. Simply because, when done right, micro-influencer marketing works!

Later teamed up with influencer marketing platform Fohr to learn more about influencer marketing trends and how brands can better work with influencer in the future.

And after analyzing influencers’ posts, Fohr found that micro-influencers have the highest engagement rates (averaging at 7%) on their feed posts!

State of Instagram Influencer Marketing Report: Engagement Rates
In fact, influencers with 0-25K followers had higher engagement rates regardless of their genre, target audience, or topics.

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