Here are the best way you can generate qualified leads with content marketing.
1. Offer lead magnets with Facebook Ads
Facebook’s advanced technology has made targeting qualified leads much easier.
They use their ocean of data to discover and predict the buying habits of their users.
They know your preferences, hobbies, and personal information.
But most importantly, they know the preferences of your target leads.
Take advantage of Facebook Insights by running ad campaigns.
But be mindful when using Facebook Ads. Most marketers fail because they use them incorrectly.
Unlike AdWords, Facebook Ads target people who are looking for your business or content.
Facebook practices passive advertising. They try to make ads look as natural as possible so they don’t interrupt users.
The more overt you are, the less likely people will convert.
To win at Facebook advertising, you need to make selling soft and easy.
You want your leads to take the easiest step possible: Sign up for your email list.
This way, you can build strong relationships outside of the platform.
But people aren’t going to sign up just because you have an email newsletter.
Incentivize leads to click by offering a lead magnet.
A lead magnet is a valuable piece(s) of content related to your target audience.
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